Kohl’s Pride merch flop

Pride Month isn’t even halfway through, and Kohl’s has already heavily discounted its Pride merchandise, with some items taking cuts of 60% both in stores and online.

Kohl’s launched its 2023 Pride collection, dubbed “Show Love is Love Every Day,” ahead of June.

Rainbow-clad merchandise includes T-shirts for adults saying “you do you,” as well as onesies for infants that say “happy pride” and a two-pack of baby bibs that read “proud of my family.”

Just nine days into June, Kohl’s is selling the items at severe price cuts — after rival Target yanked some of its Pride collection from store shelves following a boycott that wiped $12 million from the company’s value.

Kohl’s didn’t respond to a request for comment.