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Hasbro toys in the pink

Lisa Fickenscher

Shares of Hasbro surged more than 10 percent Monday after the toy giant reported strong financial results following more than a year of virus-related struggles.

As movies and television series began to produce new shows after a year of pandemic-driven shutdowns, sales of toys and games linked to those shows soared in the most recent quarter.

Sales were up 54 percent to $1.3 billion while entertainment-related revenue from its film and production division was up 47 percent to $227 million — fueled in part by such franchises as Peppa Pig,

Toys based on movie franchises rose 33 percent to $689.2 million. My Little Pony and recently launched series “Cruel Summer” and “The Rookie,” the Pawtucket, RI-based company said on Monday.

Hasbro shares finished the day up 12 percent, at $103.27.

BUSINESS

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2021-07-27T07:00:00.0000000Z

2021-07-27T07:00:00.0000000Z

https://nypost.pressreader.com/article/282089164803106

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